AI training for working professionals

From your first prompt to processes that run without you.

AI is here, in your job, now. This is the complete path to putting it to work: writing a request that produces something usable, getting the most out of your tool, then handing over whole tasks - automations, MCP, internal apps.

Without a method
>
Hello, I am reaching out again regarding our previous exchange. Please do not hesitate to contact me if you have any questions. Looking forward to your reply, kind regards.
Generic. Like 10,000 others.
With the CRAFT method
>
Subject: Where do we stand, you and us?
Hello Marc, your project deserves better than a quote asleep in an inbox. For three years we have always found the right angle together, and I would rather have a straight no than a polite silence. What would make you say yes, or no, by Friday?
Ready to send. Your context, your voice.

From the executive committees of large groups to independent professionals: the same method, proven in the room, session after session, for years.

AI training session at La Poste
La Poste
AI training session at E.Leclerc
E.Leclerc
Small-group workshop
Small-group workshop

Proven in the room before going online

The method was corrected in front of real rooms, session after session.

2,500+
professionals trained in the room
9.4/10
across 497 written reviews
11
major groups supported
105
lessons, from the first prompt to MCP

We train their teams

  • Kering
  • Chanel
  • Gucci
  • Yves Saint Laurent
  • Moët Hennessy
  • Balenciaga
  • La Poste
  • E.Leclerc
  • La Redoute
  • Pierre Fabre
  • Pernod Ricard
  • Kaufman & Broad
The whole path

The same task, at three levels of mastery.

Three levels, one progression. Here is the same task - the minutes of a client meeting - handled at each of them.

The meeting minutes

write up the minutes of this meeting

You are an account manager at an agency.
From these notes, write the minutes of the 12 March meeting
with Legrand.

Structure: decisions taken, open points, who does what and
by when. Factual tone, no superlatives. One page.

If something is missing from the notes, write
"to be confirmed" rather than guessing.
What you do

You write the request, read it back, and fix what is missing.

What the machine does

It drafts the minutes from your notes.

By the end, you can
  • Write a request that produces something usable first time
  • Spot a wrong answer before sending it on to a client
  • Know what can be handed to an AI, and what never should
The modules
  • M0Welcome and level check20 min
  • M1Understanding generative AI52 min
  • M2The art of the prompt: the CRAFT method64 min
  • M9Judging, checking and correcting an answer35 min
  • M10Your data, confidentiality and the rules of use34 min

What participants say

497 written reviews, averaging 9.4 out of 10.

Kering
« The trainer and his presentation made this training fantastic. He kept us engaged. »
Jaclyn A.Kering · Gen AI for Finance - AMER All Brands
La Poste
« Great facilitation, dynamic and engaging that allows learning effortlessly. Good balance between theory and practice. »
Delphine M.La Poste · Copilot Workshops - Institute Collective
Pierre Fabre
« Inspiring, enriching, opens up real perspectives for our profession. »
Delphine L.Pierre Fabre · Advanced Prompting Techniques
Moët Hennessy
« It was really interesting. Even if the session took 2.5h, it got my attention the whole time. »
Aurora S.Moët Hennessy · Media Path - Group 2
Balenciaga
« Well organized, informative and inspiring. »
Emma L.Balenciaga · Gen AI for Finance

The programme

105 lessons, around 11 hours. Every lesson has its written sheet: that is the reference version, the one you search, print and keep. The videos are the short guided version of the same lesson, and they are published module by module. A quiz at the end of every module, exercises with written feedback, and a living course: tools move fast, so the content is refreshed as they evolve.

M0Welcome and level check28 minFree
M1Understanding generative AI65 minEssentials
M2The art of the prompt: the CRAFT method97 minEssentials
M3Advanced prompting: the 6 techniques57 minEssentials
M9Judging, checking and correcting an answer36 minEssentials
M10Your data, confidentiality and the rules of use36 minEssentials
M4Your tool of choice: Copilot, Gemini, Claude or ChatGPT4 tracks of ~40 minEssentialsone tool of your choice
M5Beyond text: image, video, audio53 minComplete
M6Business use cases, across some fifteen sectors56 minComplete
M11Numbers and spreadsheets56 minComplete
M12Meetings, minutes and messages54 minComplete
M7Agents and automation46 minComplete
M8Putting it to work32 minEssentials

Start with the introduction module, free

Six lessons, around thirty minutes, all of them on video. No card, no trial period counting down: the module stays open. It is the honest way to find out whether the method is for you before paying anything.

Start free

Exercises that speak your line of work

A follow-up email has nothing in common depending on whether you sell cars or consulting work. When you arrive, a short questionnaire identifies your sector and your role; your exercises are then drawn from our library of real cases, built up over years of in-house training. And if no case fits, we write one for you.

Retail and fashionAutomotiveFinanceMarketing and agenciesSocial housingPayroll and accountingBrokerage and lendingReal estateCoachingMediationSpace planningWealth managementYour sector, even if it is not on the list

One payment, permanent access

No subscription. Permanent access to the programme, and twelve months of updates and new modules included. 14-day guarantee.

The programme

290incl. VAT

The price rises to 450 € on 1 October

105 lessons, around 11 hours

  • The complete core: understanding, CRAFT, advanced prompting
  • One tool track of your choice: Copilot, Gemini, Claude or ChatGPT
  • The written sheet for every lesson, to search, print and keep
  • A check quiz at the end of every module
  • The CRAFT workshop, to build and audit your prompts
  • The use cases of your own job, and your prompts gathered in one place
  • Permanent access to the programme, and 12 months of updates included
Build your pathOr start free, no card
And if you want more
  • Build: agents, automations and MCPFrom asking to having it done. Forty-eight more lessons.+190 €
  • The AI assistantIt knows your lessons and answers on your own cases.from 15 €per month
  • A session with PaulThirty minutes on your case, prepared beforehand and followed by a document.+99 €
  • The flash auditYour site, your search visibility and your ads, seen from the outside.+75 €

For a team, the price falls on its own: −10% from 3 seats, up to −25% from 10. Beyond 25, we write you a quote.

Build yours

Tick what you want. The quote writes itself, the team discount appears on its own, and nothing is committed until you click.

The course

290then 450 on 1 Oct.

What you will be able to do in a month. Write a request that produces something usable first time, spot a wrong answer before sending it on, and know which of your weekly tasks are worth the effort.

  • The CRAFT method and the six advanced techniques
  • One track per tool: Copilot, Gemini, Claude, ChatGPT
  • The use cases of your job, numbers, meetings
  • The 303 prompts of the course, to copy and keep

Video coming

190

The difference between asking and having it done. So far you ask a question and read the answer. Here you hand over a task that runs without you, and above all you learn where to put the guardrails.

  • Design an agent before building it
  • Connect AI to your own tools, through MCP
  • Seventeen real cases, taken from our agency processes

Video coming

What continues afterwards

15per month

What it is for, and what it is not for. It knows your lessons and answers on your situation. It does not search the web and it invents nothing: what it cannot find in your path, it does not say. Change tier either way, whenever you want.

Video coming

And if you want us to look at your own case

99per session

What we do in thirty minutes. Before the call you answer a few questions about your job, your tools and what you expect. I read them and look at where you are. So we spend the half hour on your cases, not on introductions. Afterwards you get a document: what we decided, in what order, and how you will know it worked.

Video coming

75

What I look at. The same look we give our agency clients, applied to your business: what holds your site back, which words your competitors rank on instead of you, and what your ads look like from the outside. You get a document with what I would do first, and why. All of that is visible without asking you for anything; if you want us to go further, the document explains how to give us read access to your accounts.

Video coming

For how many people

Seats

3 : −10 % · 5 : −15 % · 10 : −25 %

Not decided yet?

The introduction module is open: six lessons, half an hour, and the diagnostic. No card, and it stays open.

Start free

Frequently asked questions

How long does the course take?

105 lessons, around 11 hours in total, 3 to 8 minutes each. The written sheet is the reference: the detail, the examples, and the prompts to copy. Where a video exists, it is the short guided version of the same lesson, two to three minutes, and the sheet stays complete without it. At two hours a week, allow a month. Your access to the programme is permanent: you move at your own pace.

Is the whole programme already online?

No, and that is why you are joining at the introductory price. Modules are published one after another: the written sheets of the core method are complete, and the videos follow module by module. Everything released after your purchase is included, at no extra cost, and you receive an email at each release.

What language is the course in?

Videos are produced in English, in simple, slow English designed for professionals who are not native speakers. Written sheets exist in English, and in French for the modules already translated: you can switch from one language to the other in each lesson.

I am not technical. Is this for me?

Yes, and that is in fact the main audience. The course is built for professionals in every job, with no technical prerequisite at all. What you learn is a way of working, not programming.

Which AI tool do I need?

The one you already have, or the one your company provides. The core is valid everywhere, and module 4 offers a dedicated track per tool: Microsoft Copilot, Google Gemini, Claude or ChatGPT.

How are the exercises adapted to my job?

The cases you work on come from a library built out of our in-house training, across some fifteen sectors. And the very first lesson has you list your own time-consuming tasks: that list is what you apply each technique of the programme to.

What if it is not for me?

14-day guarantee: if the course does not suit you, you are refunded, simply, as long as you have viewed less than 30 per cent of the content.